Polaris Adds Private-Label Winch to PURE Polaris ATV Accessory Offering

The 2500-lb. winch offers consumers top-quality at a great value

Polaris Industries today announced the introduction of a Polaris brand winch to its PURE Polaris product line of ATV accessories. The new, 2500 lb winch is part of the company's goal to provide ATV enthusiasts with a variety of top-quality products at competitive prices.

"PURE Polaris is dedicated to offering its ATV customers a wide selection of merchandise to meet their individual needs," said Cassey Murphy, PURE Polaris marketing manager. "The PURE Polaris winch offers consumers high-quality at a great value when outfitting their ATV."

From self-recovery and recovering other vehicles, to removing old tree stumps or downed trees, a winch is a must-have for any utility ATV.
Designed, engineered and tested by Polaris to ensure high standards of quality, the Polaris 2500 lb winch features a powerful, reliable 1.2 horsepower permanent magnet motor; a full steel planetary gear drive system; and mechanical and dynamic braking to eliminate unwanted free-spooling. The winch also includes a roller fairlead, a mini-rocker switch with a handlebar mounting bracket, fifty feet of 3/16" steel cable and is CE approved.

The Polaris 2500 lb winch is a great value with stand-out features not found on other winch offerings. Along with being one of the few winches to offer a 1.2 horsepower motor, the winch also includes a braking system and a one-year limited/full replacement warranty for added convenience. Instead of traditional repair warranties where the customer must ship the winch to a repair facility, the Polaris warranty enables the dealer to simply replace the faulty winch so customers don't have to wait for a repair.

Available in black wrinkle paint, the Polaris 2500 retails for $399.99 (U.S.), $479.99 (CAN), and is available at Polaris dealerships nationwide or online at www.polarisindustries.com.

About Polaris
With annual 2005 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.
Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.
Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.