4X4REVIEW.COM Privacy Policy
PRIVACY POLICY - COMMITMENT TO YOUR PRIVACY
This site is owned and operated by Tork Media, Inc (d.b.a. 4X4REVIEW.COM). Your
privacy on the Internet is of the utmost importance to us. At 4X4REVIEW.COM,
we want to make your experience online satisfying and safe.
Because we gather certain types of information about our users, we feel you
should fully understand our policy and the terms and conditions surrounding
the capture and use of that information. This privacy statement discloses what
information we gather and how we use it.
INFORMATION 4X4REVIEW.COM GATHERS AND TRACKS
4X4REVIEW.COM gathers two types of information about users:
• Information that users provide through optional, voluntary submissions.
These are voluntary submissions to receive our electronic newsletters, to participate
in our message boards or forums, to email a friend, and from participation in
polls and surveys:
• Information 4X4REVIEW.COM gathers through aggregated tracking information
derived mainly by tallying page views throughout our sites. This information
allows us to better tailor our content to readers' needs and to help our advertisers
and sponsors better understand the demographics of our audience. Because 4X4REVIEW.COM
derives its revenue mainly from sponsorships and advertising, providing such
aggregated demographic data is essential to keeping our service free to users.
Under no circumstances does 4X4REVIEW.COM divulge any information about an individual
user to a third party.
4X4REVIEW.COM Gathers User Information In The Following Processes:
We offer the following free services, which require some type of voluntary submission
of personal information by users:
1. Electronic newsletters policy (Dispatches)
We offer a free electronic newsletter to users. 4X4REVIEW.COM gathers the email
addresses of users who voluntarily subscribe. Users may remove themselves from
this mailing list by following the link provided in every newsletter that points
users to the subscription management page. Users can also subscribe to the newsletters
at the time of registration.
2. Message boards/forums policy
Users of the site's Message Boards and Forums must register separately for these
services (both are free of charge) in order to post messages, although they
needn't register to visit the site. During registration the user is required
to supply a username, password, and email address. This information is also
held in the strictest of confidence and is fully encrypted at the database level.
Even our developers and administrators can’t get to this informaiton.
3. "E-mail this to a friend" policy
Our site users can choose to electronically forward a link, page, or documents
to someone else by clicking "e-mail this to a friend". The user must
provide their email address, as well as that of the recipient. This information
is used only in the case of transmission errors and, of course, to let the recipient
know who sent the email. The information is not used for any other purpose.
4. Polling
We may offer interactive polls to users so they can easily share their opinions
with other users and see what our audience thinks about important issues. Opinions
or other responses to polls are aggregated and are not identifiable to any particular
user. 4X4REVIEW.COM may use a system to "tag" users after they have
voted, so they can vote only once on a particular question. This tag is not
correlated with information about individual users.
5. Surveys
4X4REVIEW.COM may occasionally conduct user surveys to better target our content
to our audience. We sometimes share the aggregated demographic information in
these surveys with our sponsors, advertisers and partners. We never share any
of this information about specific individuals with any third party.
Children
Consistent with the Federal Children's Online Privacy Protection Act of 1998
(COPPA), we will never knowingly request personally identifiable information
from anyone under the age of 13 without requesting parental consent.
Usage tracking
4X4REVIEW.COM tracks user traffic patterns throughout all of our sites. However,
we do not correlate this information with data about individual users.
4X4REVIEW.COM does break down overall usage statistics according to a user's
domain name, browser type, and MIME type by reading this information from the
browser string (information contained in every user's browser).
4X4REVIEW.COM sometimes tracks and catalogs the search terms that users enter
in our Search function, but this tracking is never associated with individual
users. We use tracking information to determine which areas of our sites users
like and don't like based on traffic to those areas. We do not track what individual
users read, but rather how well each page performs overall. This helps us continue
to build a better service for you.
Cookies
We may place a text file called a "cookie" in the browser files of
your computer. The cookie itself does not contain Personal Information although
it will enable us to relate your use of this site to information that you have
specifically and knowingly provided. But the only personal information a cookie
can contain is information you supply yourself. A cookie can't read data off
your hard disk or read cookie files created by other sites. 4X4REVIEW.COM uses
cookies to track user traffic patterns (as described above). Our advertising
system delivers a one-time cookie to better track ad impressions and click rates.
You can refuse cookies by turning them off in your browser. If you've set your
browser to warn you before accepting cookies, you will receive the warning message
with each cookie. You do not need to have cookies turned on to use this site.
However, you do need cookies to participate actively in message boards, forums,
polling and surveys.
Privacy Policy Use
USE OF INFORMATION
4X4REVIEW.COM uses any information voluntarily given by our users to enhance
their experience in our network of sites, whether to provide interactive or
personalized elements on the sites or to better prepare future content based
on the interests of our users.
As stated above, we use information that users voluntarily provide in order
to send out electronic newsletters and to enable users to participate in polls,
surveys, message boards, and forums. We send out newsletters to subscribers
on a regular schedule (depending on the newsletter), and occasionally send out
special editions when we think subscribers might be particularly interested
in something we are doing. 4X4REVIEW.COM never shares newsletter mailing lists
with any third parties, including advertisers, sponsors or partners.
When we use tracking information to determine which areas of our sites users
like and don't like based on traffic to those areas. We do not track what individual
users read, but rather how well each page performs overall. This helps us continue
to build a better service for you. We track search terms entered in Search function
as one of many measures of what interests our users. But we don't track which
terms a particular user enters.
4X4REVIEW.COM creates aggregate reports on user demographics and traffic patterns
for advertisers, sponsors and partners. This allows our advertisers to advertise
more effectively, and allows our users to receive advertisements that are pertinent
to their needs. Because we don't track the usage patterns of individual users,
an advertiser or sponsor will never know that a specific user clicked their
ad. We will not disclose any information about any individual user except to
comply with applicable law or valid legal process or to protect the personal
safety of our users or the public.
SHARING OF THE INFORMATION
4X4REVIEW.COM uses the above-described information to tailor our content to
suit your needs and help our advertisers better understand our audience's demographics.
This is essential to keeping our service free. We will not share information
about individual users with any third party, except to comply with applicable
law or valid legal process or to protect the personal safety of our users or
the public.
SECURITY
4X4REVIEW.COM operates secure data networks protected by industry standard firewall
and password protection systems. Our security and privacy policies are periodically
reviewed and enhanced as necessary and only authorized individuals have access
to the information provided by our customers.
OPT-OUT POLICY
We give users options wherever necessary and practical. Such choices include:
• Opting not to register to receive our electronic newsletters.
• Opting not to participate in certain interactive areas, which completely
alleviates the need to gather any personally identifiable information from our
users
YOUR CONSENT
By using this site, you consent to the collection and use of this information
by 4X4REVIEW.COM. If we decide to change our privacy policy, we will post those
changes on this page so that you are always aware of what information we collect,
how we use it, and under what circumstances we disclose it.
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